About Us

About Us

Who We Are

Enroot is a social business set up to develop disruptive models that empower communities with untapped potential, particularly youth and women, across the MENA region and Africa. It was established in 2018 with a mission to address the root causes of development challenges and to capitalize on youth innovation. We design and execute socio-economic development projects as well as conduct research aimed at promoting inclusive, participatory, and sustainable economic development.

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Vision

To be recognized as an innovative and impactful contributor to the empowerment of local communities in Egypt, the MENA region, and Africa.

Mission

To create and implement high-impact socio-economic development solutions through connecting the dots between different actors in the ecosystem to affect change

Approach

A unique model of designing development programs that are based on a holistic approach, backed by research, and implemented hand in hand with local communities.

Track - based

Our methodology targets the continuity of support to our community partners, paving interconnected pathways to economic development.

Portfolio - themed

We manage and create linkages between diverse sets of projects which build on each other

Impact - driven

We measure, assess, and derive lessons learned from the change driven by our interventions

Collaboration - centered

We foster synergies and work closely with various stakeholders to maximize impact

Impact Themes

Impact Stories

Ghada Hassan - Founder of Nubity

Samar Assem - Founder of Cle Gallery

Asmaa Khamis - Founder of Egyptally

Mohamed Khalaf - Founder of Plasma

Drivers of Success

Hanna Grace

Chairman

Reem Mehanna

Technical Director

Farah Badr

Research and Strategy Manager

Amira Abdelgalil

Research Executive

Farida Hafeez

Research Officer

Mariam Elzomor

Research Officer

Manar Ashraf

Research Officer

Abdelrahman Khaled

Socio-Economic Programs Manager

Waleed Ali

Project Executive

Manar Gamal

Project Officer

Mostafa Hashem

Project Officer

Youssef Shawky

Project Officer

Menna Hefny

Project Officer

Nadine Nagy

Project officer

Doaa Alaa

Business Development Manager

Marina Fahim

Business Development Officer

Hana Abdullah

Business Development Officer

Shereen El Assar

Communication Manager

Nayera EL Aassar

Communication Officer

Mina Albert

Communication Officer

Israa Abdelhady

Administration Manager and HR

Nariman El Amary

Administration Assistant

Mohamed Hamdy

Finance Manager

Mohamed Sobhy

General Accountant

Omar Ramadan

Senior Accountant

Ahmed El Gazzar

System Development Executive

Annual Reports