About Us

About Us

Who We Are

Enroot is a social business set up to develop disruptive models that empower communities with untapped potential, particularly youth and women, across the MENA region and Africa. It was established in 2018 with a mission to address the root causes of development challenges and to capitalize on youth innovation. We design and execute socio-economic development projects as well as conduct research aimed at promoting inclusive, participatory, and sustainable economic development.

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Vision

To be recognized as an innovative and impactful contributor to the empowerment of local communities in Egypt, the MENA region, and Africa.

Mission

To create and implement high-impact socio-economic development solutions through connecting the dots between different actors in the ecosystem to affect change

Approach

A unique model of designing development programs that are based on a holistic approach, backed by research, and implemented hand in hand with local communities.

Track - based

Our methodology targets the continuity of support to our community partners, paving interconnected pathways to economic development.

Portfolio - themed

We manage and create linkages between diverse sets of projects which build on each other

Impact - driven

We measure, assess, and derive lessons learned from the change driven by our interventions

Collaboration - centered

We foster synergies and work closely with various stakeholders to maximize impact

Impact Themes

Impact Stories

Ghada Hassan - Founder of Nubity

Samar Assem - Founder of Cle Gallery

Asmaa Khamis - Founder of Egyptally

Mohamed Khalaf - Founder of Plasma

Drivers of Success

Hanna Grace

Chairman

Hend Ahmed

Head Officer in Charge

Manar Ashraf

Research Officer

Manar Sayed

Projects Manager

Sarah Farid

Projects Manager

Manar Gamal

Project Officer

Mostafa Hashem

Project Officer

Bahey Eldeen Ayman

Project Officer

Nadine Nagy

Project officer

Amira Fekry

Business Development Executive

Menna Hefny

Business Development Officer

Hana Abdullah

Business Development Officer

Suzan Elnour

Business Development Officer

Mai Monir

Communications Executive

Nayera EL Aassar

Communication Officer

Mina Albert

Communication Officer

Ola Abdelrahman

Communications Officer

Israa Abdelhady

Administration Manager and HR

Nariman El Amary

Administration Assistant

Enjy Ali

Administration Officer

Omar Ramadan

Senior Accountant

Mohamed Sobhy

Accountant

Abdelrahman Ashraf

General Accountant

Mohannad Osama

General Accountant

Ahmed El Gazzar

System Development Executive

Amira Abdelgalil

Monitoring and Evaluation Senior Officer

Abdelrahman Khaled

Head of the Innovation Lab

Annual Reports