Our work

Our work

Evidence-based Solutions

Enroot has project management units specialized in research and implementation.

MASAAR

2018 - Present

 

MASAAR is Enroot’s flagship programme in Upper Egypt. It focuses on fostering an entrepreneurial mindset among youth and women, supporting the growth and development of SMEs, building the capacities of the business ecosystem, creating linkages to local and international markets, and advocating for policies that support the entrepreneurship ecosystem.


Partners

100 Forsa

2021 - Present

Seeds for the Future: Fostering Socioeconomic Empowerment of Women in Upper Egypt through Digital and Green Solutions Project 

The project aims to enhance the socio-economic empowerment, digital inclusion, and financial inclusion of women. The main goal is to enable women to engage in freelance and remote work opportunities in the digital/technological sector. This is tackled through enhancing their skills, creating an enabling environment, and providing them with relevant networks/opportunities. This contributes to boosting the employability skills of youth and women while contributing to the growth and development of the private sector and the creation of job opportunities. 

This project is funded by the European Union through the Spanish Cooperation in Egypt as part of the Women’s Empowerment Programme “Tamkeen.” Enroot is implementing this project component as part of its 100 Forsa Digital Empowerment Programme. 


Partners

Enroot Impact Catalyst

2023 - Present

Enroot Impact Catalyst is implemented by Enroot as Impact Europe’s national partner in the framework of their regional programme “Impact Together!” funded by the European Union.

The project aims to create a robust ecosystem for impact investment in Upper Egypt through an acceleration program for small and medium enterprises, the creation of an investor network to promote their engagement with Upper Egyptian social entrepreneurs, capacity building programs for the social economy support ecosystem, and awareness-raising activities to highlight the potential of impact investment as a catalyst for driving sustainable economic development.


Partners

Helmak

2023 - Present

Helmak – Promotion of Sustainable Economic and Social Alternatives Based on Tourism in Upper Egypt, with special attention to women and young people 

The project aims to develop the tourism sector by supporting youth and women entrepreneurs in developing innovative social businesses, integrating local products and services in tourism value chains, fostering the inclusion of women in the labor market, building the capacities of service providers to meet international standards, and promoting underserved tourist attractions. 

 

Results 

  • 75 community members trained
  • 17 startups incubated


Partners

Private Sector Promotion for the Agriculture Sector in Upper Egypt

2024 - Present

“Clime Up” Private Sector Promotion for the Agricultural Sector in Upper Egypt 

The project aims to enhance climate resilience and water-smart agriculture in Upper Egypt through private sector promotion and market system development. It focuses on improving  market access and finance of enterprises operating in the agribusiness sector, enhancing the socioeconomic conditions of small-holder farmers in Upper Egypt, promoting market linkages with international companies, and fostering climate resilience of agriculture value chains.


Partners

Enhanced Rural Incomes in Sohag through Market System Development

2020 - 2022

The project aimed to upgrade the loofah value chain in Tahta, Sohag, and empower the local community to utilise and capitalise on surrounding business opportunities. It supported the establishment of new businesses serving the value chain, fostered linkages between support organisations, built the productive capacities of facilities, and overall increased the aggregated value of the cluster. 

 

Results: 

  • 2,700 units/ feddan increase in Land Productivity 
  • 11 new business initiatives established 
  • 43% increase in the aggregated value of the cluster 
  • 7 partnerships established between NGOs 
  • 2 processing facilities received ISO Certifications
  • 80% increase in production capacity of facilities


Partners

Business Opportunity Mapping Studies

The BOMs are knowledge products that provide details of the governorate’s geographical landscape, its demographic and socioeconomic features, urban and key value chain analysis, and the implications of climate change on it. The BOMs utilize a market system development approach that highlights the potential opportunities and challenges in the predominant economic sectors. It informs and directs the design of capacity-building interventions and the creation of start-ups that address local market gaps, needs, and the real demand of the private sector. 

 

View Knowledge Products


More Projects

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Study

Monitoring and Evaluation Activities for the Egyptian German Center (EGC)

Partner
GIZ
Duration
November 2022 – April 2023
Country
Egypt

The monitoring and evaluation study for the Egyptian German Center measured satisfaction levels with the center’s services through data collection on perceptions of the case monitoring and management system as well as measurement of project progress and impact while offering recommendations for improvement of the centre’s ’s services.

Study

Agricultural Value Chains Prioritization and Analysis - Agriculture Innovation Project (AIP):

Partner
GIZ
Duration
June- August 2020
Country
Egypt

A study that aimed to identify innovation areas for three crops in Upper Egypt in order to effectively promote them, as part of the AIP project. Divided into two phases, the first focused on medicinal and aromatic plants (MAPs), garlic, and other crops in Beni Suef and Minya. The second utilised a market system development approach for value chain analysis, identifying constraints, opportunities, capacities, and risks related to market actors. Key interventions focused on strengthening farmer organisations, boosting productivity through innovation, and establishing marketing linkages of potential public-private partnership opportunities.

Study

Integrated Market System Assessment on Refugee and Host Community Livelihoods in Egypt

Partner
International Labor Organization (ILO)
Duration
October 2020 - June 2021
Country
Egypt

A project that aimed to understand the livelihoods of refugees, including economic and enterprise development opportunities, to identify intervention chances. Immediate, medium- and long-term recommendations for sustainable enterprise promotion among refugees and host community members in Greater Cairo, Alexandria, and Damietta were developed. These locations served as the base for creating strategies, concrete outcomes, and program interventions in the realm of building sustainable enterprises among refugees. The project included a socio-economic assessment, a longlisting of refugees' inclusive sectors, conducting sector scoring and selection, and a value chain analysis.

Project Management

Supporting Entrepreneurship in the Agribusiness Sector in Beni Suef

Partner
GIZ
Duration
April 2022 - April 2023
Country
Egypt

The project was implemented in the framework of the German Corporation for International Cooperation’s Agricultural Innovation Project (AIP). It aimed to to support the entrepreneurial environment and its leaders in the agribusiness sector in Beni Suef by delivering entrepreneurship awareness-raising trainings, bootcamps, an incubation cycle, and a capacity building program for young agribusiness entrepreneurs, fresh graduates, and rural community members.

Study

Establishing a Monitoring and Evaluation System for the AIP in Egypt

Partner
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Duration
January 2021 - December 2022
Country
Egypt

A project that focused on implementing a monitoring and evaluation system for the Agriculture Innovation Project in Minya and Beni Sueif. Tasks included revising the logical framework, assisting the team in capturing outcomes, and conducting baseline and endline studies. It also involved establishing a project database and dashboard for RBM and M&E processes, resulting in regular monitoring reports.

Study

Youth for Future Roundtables and Policy Dialogue

Partner
ILO
Duration
May 2022- August 2022
Country
Egypt

The project involved organising roundtable events to develop policy recommendations for to strengthen the socioeconomic integration and non-disciminatory access for youth of all nationalities to the labour market as well as fostering social dialogue among relevant actors.

Study

Update of Rapid Value Chain Assessment of Handmade Carpet Sector in Giza

Partner
Plan International
Duration
April 2021- June 2021
Country
Egypt

The project focused on assessing the handmade carpet sector in Giza and Behaira with a focus on women's engagement in various value chain activities.

Study

The Opportunities for Women in Agribusiness Project (OWAP)

Partner
Alinea International
Duration
November 2022- February 2023
Country
Egypt

The project focused on summarising and evaluating policies and actions supporting women entrepreneurs and women in business. The project included examining gender policies for women in agribusiness, policies promoting women's financial inclusion, and policies and laws in the agribusiness sector to identify challenges and gaps.

Study

Market Study of Products and Services with Growth Potential in the Rural Tourism Sector of Sohag

Partner
The Association for Women's Total Advancement and Development (AWTAD)
Duration
December 2022- March 2023
Country
Egypt

The study aimed to identify all relevant local actors operating in the rural tourism value chain from the private sector and the public sector.

Study

Baseline Studies of Value Chains, Gender, and Financing for the “Digitizing the Vegetable Value Chain for Job Creation in Upper Egypt Project - (DVC)”

Partner
GIZ
Duration
January 2024 - July 2024
Country
Egypt-Luxor

The project involved supporting the GIZ in conducting value chain analyses, in-depth needs assessments for stakeholder and farmer organizations, and a labour market assessment to support the sustainable development and growth of the agricultural sector in Luxor.

Study

Support for Implementing Cluster-Development Measures to Industrial Zones in Egypt

Partner
Integration Consulting Group and GIZ
Country
Egypt

The project involved supporting the German consulting firm “Integration Consulting Group” in streamlining their administrative and operational processes for the implementation of cluster-development initiatives with the GIZ in Egypt.

Study

Egypt Exports Refusal Analysis

Partner
Land O’ Lakes
Duration
November 2021 - December 2021
Country
Egypt

An export refusals analysis study in the food sector that included aggregated data from multiple sources and analyzed main pressing issues halting Egypt's potential from growing its export markets in the sector on behalf of Land O’ Lakes.

Study

Community Needs Scoping Study for 10 Governorates in Egypt

Partner
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Duration
September 2021 - February 2022
Country
Egypt

Focusing on central villages in Giza, Alexandria, Fayoum, Dakahlia, Assiut, Sohag, Qena, Aswan, the Red Sea, and Port Said, the project involved assessing the outreach channels of the service providers associated with the Ministry of Social Solidarity’s Hayah Kareema initiative. The study included a mapping of stakeholders and identified economic opportunities in the local communities of the target governorates.

Project Management

Support for the Mapping of the Entrepreneurial Ecosystem in Upper Egypt

Partner
Orange Corners

Enroot supported Orange Corners in preparing for the mapping the entrepreneurship ecosystem in the southern governorates of Upper Egypt with focus on the agriculture, waste-management, and food sectors.

Study

Market Scan for Import Barriers and Market Opportunities Covering Biopesticides and Biofertilizers Sectors

Partner
Dutch Embassy
Duration
November 2023 - February 2024
Country
Egypt

The project was undertaken as a consulting service to the Dutch Embassy; It compiled an overview of processes and import, and export procedures meant to facilitate Dutch companies' trade with Egypt. It will continue in 2024.

Study

Outreach Model for the Supporting E-government and Innovation in the Public Administration Project (InnoPA)

Partner
GIZ
Duration
April 2023 - January 2024
Country
Egypt

The project aims to improve digital literacy among rural citizens in order to promote e-government in the Hayah Karima target areas. The outreach model outlines the best approach that the Ministry of Communication and Information Technology can use to reach their target groups through internal and external resources.

Study

Baseline Assessment for Cotton/Textile and Horticulture Value Chains in Egypt

Partner
Solidaridad
Duration
January 2023 – August 2023
Country
Egypt

The project was undertaken in the framework of Solidaridad’s Reclaim Sustainability! Program. It involved the completion of baseline assessments with the aim of supporting inclusive sustainable value chains and the fair representation of farmers, workers, and citizens in decision-making for the sustainable use of natural resources, decent work, fair value distribution, and sustainable consumption.

Study

Upper Egypt Needs Assessment:

Partner
Drosos Foundation
Duration
September 2023 – December 2023
Country
Egypt

The project focuses on conducting a comprehensive needs assessment study in Upper Egypt that aims to identify and understand challenges, opportunities, and emerging trends in the needs of youth and women to enable key development organisations to formulate responsiveness.

Project Management

From Waste to Wealth: Cultivating Skills for Circular Entrepreneurship in Upper Egypt

Partner
Advance Consulting
Duration
January 2024 – December 2024
Country
Egypt

The tailor-made training (TMT) project applies a training of trainers (ToT) approach to help address the identified knowledge and skills gaps of MASAAR’s entrepreneurship mentors who are university staff members. The aim is to create a robust, well-equipped, and self-sustaining entity within the University of Sohag that can disseminate knowledge on circular entrepreneurship to farmers, local communities, and young entrepreneurs effectively.

Project Management

Be Entrepreneurial - Awareness-raising Training Program on Local Development

Partner
UNIDO
Duration
December 2022 - July 2023
Country
Egypt

The project aimed to raise the entrepreneurial awareness of youth on local business opportunities that they can harness to their benefit within their local communities. It also aimed to understand the motives and drivers of youth, in order to develop the relevant communication and implementation tools that resonate with their characteristics and local community dynamics.

Project Management

Support Access of Women Entrepreneurs to Capacity Building and Tailored Business Development Services

Partner
UN WOMEN (Women's Economic Empowerment in Egypt)
Duration
November 2022 - July 2023
Country
Egypt

The project aimed to enhance the entrepreneurial skills of female entrepreneurs in start-ups and early-stage companies, providing access to capacity building and business development services, and facilitating linkages to investors and other finance opportunities. This initiative promoted gender equality in the private sector and facilitated their increased participation in the private sector.

Project Management

Job Search Club

Partner
ILO (Prospects)
Duration
2020 - March 2023
Country
Egypt

The project aimed to empower and assist job seekers from the refugee and host community, to find sustainable decent work opportunities. It involves daily club meetings for a period of 10 days where an ILO-trained facilitator provides club members with career guidance, counselling, and job search tools enabling them to find decent work.

Study

Promoting Inclusive Economic Growth in Egypt/ EU Facility of Inclusive Growth and Job Creation

Partner
International Labor Organization
Duration
March 2019 -April 2019
Country
Sudan

The project aimed to revise and update the ITC-ILO toolkit on innovative Business Development Services (BDS), networking, and SME integration into value chains, as well as pricing and marketing of BDS. Activities included conducting an assessment of the institutional and capacity development needs of potential BDS providers in targeted areas of Sudan and customising the fully developed toolkit to fit the Sudanese context. Additionally, it facilitated a training of trainers (ToT) session on the developed toolkit in Sudan.

Study

Assessment of Business Development Services providers in the Kurdistan Region of Iraq

Partner
International Labor Organization
Duration
February 2021 - April 2021
Country
Iraq

The project aimed to understand the market landscape of business development service providers in the Kurdistan Region of Iraq (KRI), with a focus on business management, financial literacy, and market access services training. It assessed the organisational capacities of these providers, including their institutional, operational, and financial capabilities to support potential entrepreneurs and existing micro, small, and medium-sized enterprises (MSMEs).

Study

Tanzania Agri-Industrial Park Development

Partner
World Bank
Duration
February 2021 - March 2021
Country
Tanzania

The project aimed to assist the Tanzanian government in establishing effective agri-industrial parks in relevant sectors, with a focus on fostering rural development. It involved designing a model for feasible agri-industrial parks, drawing on international best practices and consultant insights. The model design included the identification of strengths, weaknesses, opportunities, and threats facing the government in implementing the project.

Study

Gender-sensitive study on market trends and needs for an E-one-stop window for six MENA countries

Partner
Centre of Arab Women for Training and Research (CAWTAR)
Duration
September 2021 - March 2022
Country
Morocco, Algeria, Tunisia, Egypt, Jordan, and Lebanon

The project aimed to reduce the gender gap in the entrepreneurship landscape across Algeria, Egypt, Jordan, Lebanon, Morocco, and Tunisia. Focused on the agrifood, textile, and ICT sectors, it market analysis, identifying product solutions for sector challenges, and compiling regulatory frameworks for business startups.The results served the establishment of an online platform informing potential women business owners in the MENA region about exporting regulations.

Study

Assessment of Five Social Entrepreneurs in KSA

Partner
Ashoka Arab World
Duration
May 2023 – August 2023
Country
KSA

A research project focused on identifying five early-stage businesses’ strengths and challenges to support them in setting their priority areas for the upcoming capacity-building stage of one of their programs.

Enroot's Digital Solutions

The AI Virtual Mentor and E-Commerce Platform are tailored solutions  for entrepreneurs in Upper Egypt. The AI Virtual Mentor features a learning platform that covers the essentials of starting a business and a chatbot that supports entrepreneurs in identifying local business opportunities, developing ideas, and creating structured business models. The E-Commerce Platform enables Upper Egyptian startups to sell their products online, offering a seamless solution for digital growth and success.