Our work

Our work

Evidence-based Solutions

Enroot has project management units specialized in research and implementation.

MASAAR

2018 - Present

 

MASAAR is Enroot’s flagship programme in Upper Egypt. It focuses on fostering an entrepreneurial mindset among youth and women, supporting the growth and development of SMEs, building the capacities of the business ecosystem, creating linkages to local and international markets, and advocating for policies that support the entrepreneurship ecosystem.

Partners

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100 Forsa

2021 - Present

Seeds for the Future: Fostering Socioeconomic Empowerment of Women in Upper Egypt through Digital and Green Solutions Project 

The project aims to enhance the socio-economic empowerment, digital inclusion, and financial inclusion of women. The main goal is to enable women to engage in freelance and remote work opportunities in the digital/technological sector. This is tackled through enhancing their skills, creating an enabling environment, and providing them with relevant networks/opportunities. This contributes to boosting the employability skills of youth and women while contributing to the growth and development of the private sector and the creation of job opportunities. 

This project is funded by the European Union through the Spanish Cooperation in Egypt as part of the Women’s Empowerment Programme “Tamkeen.” Enroot is implementing this project component as part of its 100 Forsa Digital Empowerment Programme. 

Partners

Enroot Impact Catalyst

2023 - Present

Enroot Impact Catalyst is implemented by Enroot as Impact Europe’s national partner in the framework of their regional programme “Impact Together!” funded by the European Union.

The project aims to create a robust ecosystem for impact investment in Upper Egypt through an acceleration program for small and medium enterprises, the creation of an investor network to promote their engagement with Upper Egyptian social entrepreneurs, capacity building programs for the social economy support ecosystem, and awareness-raising activities to highlight the potential of impact investment as a catalyst for driving sustainable economic development.

Partners

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Helmak

2023 - Present

Helmak – Promotion of Sustainable Economic and Social Alternatives Based on Tourism in Upper Egypt, with special attention to women and young people 

The project aims to develop the tourism sector by supporting youth and women entrepreneurs in developing innovative social businesses, integrating local products and services in tourism value chains, fostering the inclusion of women in the labor market, building the capacities of service providers to meet international standards, and promoting underserved tourist attractions. 

 

Results 

  • 75 community members trained
  • 17 startups incubated

Partners

Private Sector Promotion for the Agriculture Sector in Upper Egypt

2024 - Present

“Clime Up” Private Sector Promotion for the Agricultural Sector in Upper Egypt 

The project aims to enhance climate resilience and water-smart agriculture in Upper Egypt through private sector promotion and market system development. It focuses on improving  market access and finance of enterprises operating in the agribusiness sector, enhancing the socioeconomic conditions of small-holder farmers in Upper Egypt, promoting market linkages with international companies, and fostering climate resilience of agriculture value chains.

Partners

Enhanced Rural Incomes in Sohag through Market System Development

2020 - 2022

The project aimed to upgrade the loofah value chain in Tahta, Sohag, and empower the local community to utilise and capitalise on surrounding business opportunities. It supported the establishment of new businesses serving the value chain, fostered linkages between support organisations, built the productive capacities of facilities, and overall increased the aggregated value of the cluster. 

 

Results: 

  • 2,700 units/ feddan increase in Land Productivity 
  • 11 new business initiatives established 
  • 43% increase in the aggregated value of the cluster 
  • 7 partnerships established between NGOs 
  • 2 processing facilities received ISO Certifications
  • 80% increase in production capacity of facilities

Partners

Business Opportunity Mapping Studies

The BOMs are knowledge products that provide details of the governorate’s geographical landscape, its demographic and socioeconomic features, urban and key value chain analysis, and the implications of climate change on it. The BOMs utilize a market system development approach that highlights the potential opportunities and challenges in the predominant economic sectors. It informs and directs the design of capacity-building interventions and the creation of start-ups that address local market gaps, needs, and the real demand of the private sector. 

 

View Knowledge Products

More Projects

Study

Monitoring and Evaluation Activities for the Egyptian German Center (EGC)

Partner
GIZ
Duration
November 2022 – April 2023
Country
Egypt

The monitoring and evaluation study for the Egyptian German Center measured satisfaction levels with the center’s services through data collection on perceptions of the case monitoring and management system as well as measurement of project progress and impact while offering recommendations for improvement of the centre’s ’s services.

Study

Update of Rapid Value Chain Assessment of Handmade Carpet Sector in Giza

Partner
Plan International
Duration
April 2021- June 2021
Country
Egypt

The project focused on assessing the handmade carpet sector in Giza and Behaira with a focus on women's engagement in various value chain activities.

Study

The Opportunities for Women in Agribusiness Project (OWAP)

Partner
Alinea International
Duration
November 2022- February 2023
Country
Egypt

The project focused on summarising and evaluating policies and actions supporting women entrepreneurs and women in business. The project included examining gender policies for women in agribusiness, policies promoting women's financial inclusion, and policies and laws in the agribusiness sector to identify challenges and gaps.

Study

Market Study of Products and Services with Growth Potential in the Rural Tourism Sector of Sohag

Partner
The Association for Women's Total Advancement and Development (AWTAD)
Duration
December 2022- March 2023
Country
Egypt

The study aimed to identify all relevant local actors operating in the rural tourism value chain from the private sector and the public sector.

Study

Baseline Assessment for Cotton/Textile and Horticulture Value Chains in Egypt

Partner
Solidaridad
Duration
January 2023 – August 2023
Country
Egypt

The project was undertaken in the framework of Solidaridad’s Reclaim Sustainability! Program. It involved the completion of baseline assessments with the aim of supporting inclusive sustainable value chains and the fair representation of farmers, workers, and citizens in decision-making for the sustainable use of natural resources, decent work, fair value distribution, and sustainable consumption.

Study

Upper Egypt Needs Assessment:

Partner
Drosos Foundation
Duration
September 2023 – December 2023
Country
Egypt

The project focuses on conducting a comprehensive needs assessment study in Upper Egypt that aims to identify and understand challenges, opportunities, and emerging trends in the needs of youth and women to enable key development organisations to formulate responsiveness.

Project Management

Support Access of Women Entrepreneurs to Capacity Building and Tailored Business Development Services

Partner
UN WOMEN (Women's Economic Empowerment in Egypt)
Duration
November 2022 - July 2023
Country
Egypt

The project aimed to enhance the entrepreneurial skills of female entrepreneurs in start-ups and early-stage companies, providing access to capacity building and business development services, and facilitating linkages to investors and other finance opportunities. This initiative promoted gender equality in the private sector and facilitated their increased participation in the private sector.

Project Management

Job Search Club

Partner
ILO (Prospects)
Duration
2020 - March 2023
Country
Egypt

The project aimed to empower and assist job seekers from the refugee and host community, to find sustainable decent work opportunities. It involves daily club meetings for a period of 10 days where an ILO-trained facilitator provides club members with career guidance, counselling, and job search tools enabling them to find decent work.

Study

Gender-sensitive study on market trends and needs for an E-one-stop window for six MENA countries

Partner
Centre of Arab Women for Training and Research (CAWTAR)
Duration
September 2021 - March 2022
Country
Morocco, Algeria, Tunisia, Egypt, Jordan, and Lebanon

The project aimed to reduce the gender gap in the entrepreneurship landscape across Algeria, Egypt, Jordan, Lebanon, Morocco, and Tunisia. Focused on the agrifood, textile, and ICT sectors, it market analysis, identifying product solutions for sector challenges, and compiling regulatory frameworks for business startups.The results served the establishment of an online platform informing potential women business owners in the MENA region about exporting regulations.

Knowledge Products

Enroot's Digital Solutions

The AI Virtual Mentor and E-Commerce Platform are tailored solutions  for entrepreneurs in Upper Egypt. The AI Virtual Mentor features a learning platform that covers the essentials of starting a business and a chatbot that supports entrepreneurs in identifying local business opportunities, developing ideas, and creating structured business models. The E-Commerce Platform enables Upper Egyptian startups to sell their products online, offering a seamless solution for digital growth and success.

E-Commerce Platform
AI Virtual Mentor