MASAAR
MASAAR
Approach
MASAAR follows a tested approach that builds on the untapped potential of Upper Egypt and its youth. Our edge lies in the provision of tailored interventions that respond to the needs of our beneficiaries – breaking the “one size fits all” methodologies.
01.
Call for
Applications
02.
Screen
and Selection
03.
Awareness
Training
04.
Entrepreneurship Bootcamp
05.
Pitching
Event
06.
Incubation
Program
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Established 4 incubator units in Sohag, Qena, Luxor, and Aswan
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Trained 4,777 beneficiaries
0
Achieved a 67 percent participation rate of females in our activities
0
%
60 percent of our beneficiaries are below 25 years old
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Trained around 110 staff and mentors to manage our incubators
MASAAR is a youth entrepreneurship program that addresses several pressing challenges in Upper Egypt building upon UN’s SDGs.
Overall, the region’s incumbents – and other rural areas – are challenged by high unemployment rate and inadequate decent job opportunities in the labor market. Since the launch in 2018, MASAAR focused on addressing these vulnerabilities through equipping young entrepreneurs with the necessary entrepreneurial, and technical skills. These activities assist to better develop business ideas, grow, and improve existing business ventures, and extend their networking through market linkage and intelligence.
