Our work

Our work

Evidence-based Solutions

Enroot has project management units specialized in research and implementation.

MASAAR

2018 - Present

 

MASAAR is Enroot’s flagship programme in Upper Egypt. It focuses on fostering an entrepreneurial mindset among youth and women, supporting the growth and development of SMEs, building the capacities of the business ecosystem, creating linkages to local and international markets, and advocating for policies that support the entrepreneurship ecosystem.

Partners

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100 Forsa

2021 - Present

Seeds for the Future: Fostering Socioeconomic Empowerment of Women in Upper Egypt through Digital and Green Solutions Project 

The project aims to enhance the socio-economic empowerment, digital inclusion, and financial inclusion of women. The main goal is to enable women to engage in freelance and remote work opportunities in the digital/technological sector. This is tackled through enhancing their skills, creating an enabling environment, and providing them with relevant networks/opportunities. This contributes to boosting the employability skills of youth and women while contributing to the growth and development of the private sector and the creation of job opportunities. 

This project is funded by the European Union through the Spanish Cooperation in Egypt as part of the Women’s Empowerment Programme “Tamkeen.” Enroot is implementing this project component as part of its 100 Forsa Digital Empowerment Programme. 

Partners

Enroot Impact Catalyst

2023 - Present

Enroot Impact Catalyst is implemented by Enroot as Impact Europe’s national partner in the framework of their regional programme “Impact Together!” funded by the European Union.

The project aims to create a robust ecosystem for impact investment in Upper Egypt through an acceleration program for small and medium enterprises, the creation of an investor network to promote their engagement with Upper Egyptian social entrepreneurs, capacity building programs for the social economy support ecosystem, and awareness-raising activities to highlight the potential of impact investment as a catalyst for driving sustainable economic development.

Partners

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Helmak

2023 - Present

Helmak – Promotion of Sustainable Economic and Social Alternatives Based on Tourism in Upper Egypt, with special attention to women and young people 

The project aims to develop the tourism sector by supporting youth and women entrepreneurs in developing innovative social businesses, integrating local products and services in tourism value chains, fostering the inclusion of women in the labor market, building the capacities of service providers to meet international standards, and promoting underserved tourist attractions. 

 

Results 

  • 75 community members trained
  • 17 startups incubated

Partners

Private Sector Promotion for the Agriculture Sector in Upper Egypt

2024 - Present

“Clime Up” Private Sector Promotion for the Agricultural Sector in Upper Egypt 

The project aims to enhance climate resilience and water-smart agriculture in Upper Egypt through private sector promotion and market system development. It focuses on improving  market access and finance of enterprises operating in the agribusiness sector, enhancing the socioeconomic conditions of small-holder farmers in Upper Egypt, promoting market linkages with international companies, and fostering climate resilience of agriculture value chains.

Partners

Enhanced Rural Incomes in Sohag through Market System Development

2020 - 2022

The project aimed to upgrade the loofah value chain in Tahta, Sohag, and empower the local community to utilise and capitalise on surrounding business opportunities. It supported the establishment of new businesses serving the value chain, fostered linkages between support organisations, built the productive capacities of facilities, and overall increased the aggregated value of the cluster. 

 

Results: 

  • 2,700 units/ feddan increase in Land Productivity 
  • 11 new business initiatives established 
  • 43% increase in the aggregated value of the cluster 
  • 7 partnerships established between NGOs 
  • 2 processing facilities received ISO Certifications
  • 80% increase in production capacity of facilities

Partners

Business Opportunity Mapping Studies

The BOMs are knowledge products that provide details of the governorate’s geographical landscape, its demographic and socioeconomic features, urban and key value chain analysis, and the implications of climate change on it. The BOMs utilize a market system development approach that highlights the potential opportunities and challenges in the predominant economic sectors. It informs and directs the design of capacity-building interventions and the creation of start-ups that address local market gaps, needs, and the real demand of the private sector. 

 

View Knowledge Products

More Projects

Project Management

Supporting Entrepreneurship in the Agribusiness Sector in Beni Suef

Partner
GIZ
Duration
April 2022 - April 2023
Country
Egypt

The project was implemented in the framework of the German Corporation for International Cooperation’s Agricultural Innovation Project (AIP). It aimed to to support the entrepreneurial environment and its leaders in the agribusiness sector in Beni Suef by delivering entrepreneurship awareness-raising trainings, bootcamps, an incubation cycle, and a capacity building program for young agribusiness entrepreneurs, fresh graduates, and rural community members.

Project Management

Be Entrepreneurial - Awareness-raising Training Program on Local Development

Partner
UNIDO
Duration
December 2022 - July 2023
Country
Egypt

The project aimed to raise the entrepreneurial awareness of youth on local business opportunities that they can harness to their benefit within their local communities. It also aimed to understand the motives and drivers of youth, in order to develop the relevant communication and implementation tools that resonate with their characteristics and local community dynamics.

Project Management

Support Access of Women Entrepreneurs to Capacity Building and Tailored Business Development Services

Partner
UN WOMEN (Women's Economic Empowerment in Egypt)
Duration
November 2022 - July 2023
Country
Egypt

The project aimed to enhance the entrepreneurial skills of female entrepreneurs in start-ups and early-stage companies, providing access to capacity building and business development services, and facilitating linkages to investors and other finance opportunities. This initiative promoted gender equality in the private sector and facilitated their increased participation in the private sector.

Study

Promoting Inclusive Economic Growth in Egypt/ EU Facility of Inclusive Growth and Job Creation

Partner
International Labor Organization
Duration
March 2019 -April 2019
Country
Sudan

The project aimed to revise and update the ITC-ILO toolkit on innovative Business Development Services (BDS), networking, and SME integration into value chains, as well as pricing and marketing of BDS. Activities included conducting an assessment of the institutional and capacity development needs of potential BDS providers in targeted areas of Sudan and customising the fully developed toolkit to fit the Sudanese context. Additionally, it facilitated a training of trainers (ToT) session on the developed toolkit in Sudan.

Study

Assessment of Business Development Services providers in the Kurdistan Region of Iraq

Partner
International Labor Organization
Duration
February 2021 - April 2021
Country
Iraq

The project aimed to understand the market landscape of business development service providers in the Kurdistan Region of Iraq (KRI), with a focus on business management, financial literacy, and market access services training. It assessed the organisational capacities of these providers, including their institutional, operational, and financial capabilities to support potential entrepreneurs and existing micro, small, and medium-sized enterprises (MSMEs).

Study

Gender-sensitive study on market trends and needs for an E-one-stop window for six MENA countries

Partner
Centre of Arab Women for Training and Research (CAWTAR)
Duration
September 2021 - March 2022
Country
Morocco, Algeria, Tunisia, Egypt, Jordan, and Lebanon

The project aimed to reduce the gender gap in the entrepreneurship landscape across Algeria, Egypt, Jordan, Lebanon, Morocco, and Tunisia. Focused on the agrifood, textile, and ICT sectors, it market analysis, identifying product solutions for sector challenges, and compiling regulatory frameworks for business startups.The results served the establishment of an online platform informing potential women business owners in the MENA region about exporting regulations.

Study

Assessment of Five Social Entrepreneurs in KSA

Partner
Ashoka Arab World
Duration
May 2023 – August 2023
Country
KSA

A research project focused on identifying five early-stage businesses’ strengths and challenges to support them in setting their priority areas for the upcoming capacity-building stage of one of their programs.

Knowledge Products

Enroot's Digital Solutions

The AI Virtual Mentor and E-Commerce Platform are tailored solutions  for entrepreneurs in Upper Egypt. The AI Virtual Mentor features a learning platform that covers the essentials of starting a business and a chatbot that supports entrepreneurs in identifying local business opportunities, developing ideas, and creating structured business models. The E-Commerce Platform enables Upper Egyptian startups to sell their products online, offering a seamless solution for digital growth and success.

E-Commerce Platform
AI Virtual Mentor