In collaboration with the Universities of Assiut, Qena, Sohag, Aswan, and Luxor, the Private Sector Promotion for the Agriculture Sector in Upper Egypt Project participates in the “Food Africa” exhibition. Henna, hibiscus, onions, pomegranates, loofah, and fennel are among the products from agricultural companies showcased at Food Africa.

Small and medium-sized agricultural companies from Upper Egypt are participating through the “Private Sector Promotion for the Agriculture Sector in Upper Egypt” project at the “Food Africa” exhibition with a dedicated booth within the exhibition. This project is implemented in collaboration with the universities of Assiut, Qena, Sohag, Aswan, and Luxor, with funding from the Embassy of the Netherlands in Egypt. The goal is to enhance the agricultural sector’s resilience in Upper Egypt against climate change by engaging the private sector, empowering agricultural associations and companies, and adopting climate-smart agricultural practices.

This collaboration is part of the project’s efforts to empower youth, women, farmers, and emerging small to medium agricultural companies in the southern governorates, enhancing their ability to access market opportunities and improve the quality of their products to meet local and international market requirements. The project focuses on agricultural value chains of economic importance, including pomegranates, loofah, fennel, hibiscus, onions, and henna in the governorates of Assiut, Qena, Sohag, Aswan, and Luxor.

Dr. Hany Al-Salamony, Co-founder and CEO of Enroot Development, stated that the pavilion for participating companies in the “Food Africa” exhibition will feature six agricultural companies. He explained that this participation is an important step to enhance the competitiveness of their products and provide opportunities for them to enter regional and international markets through direct meetings with exporters, wholesalers, and supply chains. He noted that the participation of products like natural henna and Aswan hibiscus represents an opportunity to highlight the production diversity of Upper Egypt and enhance the added value of agricultural products that rely on climate-smart practices.

The booth at the exhibition offered participants the opportunity to showcase their products in a designated display area equipped with all necessary arrangements, contributing to informing visitors about their experiences and sustainable agricultural business models, and encouraging potential investments and partnerships. The “Food Africa” exhibition is one of the largest specialized exhibitions in the food and agriculture sector on the African continent. Its tenth edition in 2025 is expected to host over 500 exhibitors from more than 30 countries, along with nearly 35,000 professional visitors and more than 500 international buyers from 70 countries around the world, making participation a strategic opportunity to increase export prospects and enhance access to new markets.

This participation reflects Enroot’s direction towards enhancing the capabilities of producers in Upper Egypt and enabling them to access higher-return value chains by combining academic knowledge with practical experience in agricultural fields, linking scientific research in Upper Egypt’s universities with the agricultural business community, and expanding marketing channels through international exhibitions and platforms, thereby contributing to creating a more sustainable and competitive agricultural system.