MASAAR

MASAAR

MASAAR

About the Project

MASAAR, Enroot’s flagship program, is a market-driven initiative focused on fostering an entrepreneurial mindset among youth and women in Upper Egypt. It supports startups and emerging businesses by helping them develop, grow, and link with markets and extended value chains. The program also provides Small and Medium Enterprises with Business Development Services (BDS) and works to strengthen the local entrepreneurial ecosystem. Since 2018, MASAAR has delivered needs-based solutions based on diagnostic studies, market assessments, and value chain analyses, while building partnerships with international organizations and local governorate partners to ensure sustainable impact.

Target Governorate

Sectors

Creative Industries

Waste Management

Agribusiness

Projects Solution

The Incubation Programme

Phase1

Idea Validation

Phase2

Financial and Non-Financial Support

Phase3

Demo and Prototyping

Virtual Incubator

MASAAR Tour Bus

Connect entrepreneurs with key market players across various governorates, aiming to inspire, activate, and grow the pipeline of young entrepreneurs. It fosters business linkages and supports startup growth through networking opportunities with invited market leaders and startups.

Business Opportunity Mapping Studies

Market assessment studies that identify a governorate’s economic gaps and opportunities for both startups and development partners

Market Linkages and Study Tours

Connect SMEs and Cluster producers to local and international markets by participating in national and international exhibitions, organizing study tours and utilizing digital solutions, such as an e-commerce platform, to expand market access and growth opportunities for producers.

Capacity Building for a Thriving Entrepreneurship Ecosystem

Provide training to local experts and university staff to localize knowledge, and support Civil Society Organizations in effectively managing incubators and Business Development Service (BDS) units, ensuring strong institutional and technical management for sustainable growth.

Policy Advocacy for Ecosystem Improvement

Bringing together relevant ecosystem stakeholders to discuss lessons learned from project implementation at a policy and strategic level, including utilizing Geographic Indicators (GIs) for registering Egyptian products, and creating a supportive ecosystem for Micro, Small, and Medium Enterprises (MSMEs).

Business Development Services for Startup Support

Providing startups and SMEs with support by offering mentorship in training in legal, financial, and marketing areas, facilitating networking opportunities, and providing businesses with the connections they need to grow and succeed.

Supporters

Partners

8000

Community Members Benefitted

100

Startups Incubated

300 +

Jobs Created

5

BDS Centers

75

New Partnerships Formed

3

Incubators

5

CSOs Capacitated

140

Entrepreneurship Mentors

10

Exhibition Participation

200 K

Seed Fund Granted

Ambassadors Far and Wide

View Enroot Startups Bazaar

News

Enroot Development Hosts Panel Discussion to Boost Exports and Economic Growth in Aswan
conference

Enroot Development Hosts Panel Discussion to Boost Exports and Economic Growth in Aswan

On June 5, 2024 Enroot Development held a vital panel discussion  with the aim of enhancing exports from Aswan and the southern governorates of Upper Egypt. The panel discussion titled "Policy Solutions: Fostering the Export Potential of Aswan’s Productive Clusters" aims to support state efforts in boosting exports and achieving sustainable development in Upper Egypt, in line with Egypt's Vision 2030. The event focused on proposing policy recommendations to enhance the competitiveness of production clusters in Aswan, enabling them to access more profitable international markets.

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Enroot Development Concludes Successful Series of Law Amendment Workshops to Support Egyptian Exports and Entrepreneurship
Policy Advocacy

Enroot Development Concludes Successful Series of Law Amendment Workshops to Support Egyptian Exports and Entrepreneurship

Enroot Development, in collaboration with the Saaed and Kayan Foundations and with funding from the Drosos Foundation, has successfully concluded a series of policy workshops aimed at offering proposals for amending Egypt’s Intellectual Property (IP) Law and strengthening the entrepreneurial ecosystem. These workshops, part of the MASAAR project, brought together government officials, industry experts, and key stakeholders to provide actionable recommendations to improve Egypt’s export potential and foster the growth of Micro, Small, and Medium Enterprises (MSMEs).

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Empowering the South: Lessons learned and the Way Forward Event
Empowering the South

Empowering the South: Lessons learned and the Way Forward Event

On September 12, 2024,   Enroot Development held an event titled “Empowering the South: Lessons Learned and the Way Forward” with participation from the Ministry of Local Development, representatives from the governorates of Aswan and Qena, and presidents of public universities in Upper Egypt. The event focused on celebrating the achievements and lessons learned from the MASAAR  project. which has been implemented in collaboration with the universities of Assiut, South Valley, and Aswan, and funded by the Drosos Foundation since 2020. It aims to support and enhance youth-led innovation for the economy in the governorates of Upper Egypt.

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