Our work

Our work

Implementation Projects

We manage and deliver programs that strengthen entrepreneurship, youth employment, gender equality, financial inclusion, policy advocacy, market systems, and private sector engagement — especially for youth and women — across MENA and Africa. To date, Enroot has implemented 10+ projects empowering communities with untapped potential

EUSEEDS

2025- 2028

The EUSEEDS project (Enable, Upgrade and Spread Employability, Entrepreneurship, and Digital Skills of Eastern Mediterranean Youth through Dedicated University Centers) is co-funded by the European Union under the Interreg NEXT MED program.

This ambitious project, led by AUF in Lebanon, aims to enhance the employability, entrepreneurial mindset, and digital competencies of young people in the Eastern Mediterranean. It plans to create or strengthen 20 university centres in five Eastern Mediterranean countries : Egypt, Cyprus, Jordan, Lebanon, and Palestine. These centres, equipped and trained by the project consortium, will sustainably provide training and services to students, as well as digital literacy training for vulnerable populations.

The goal is to prepare Mediterranean youth to face labor market challenges and to contribute actively to the region’s economic and social development.


Partners

MASAAR

2018 - 2024

 

MASAAR is Enroot’s flagship programme in Upper Egypt. It focuses on fostering an entrepreneurial mindset among youth and women, supporting the growth and development of SMEs, building the capacities of the business ecosystem, creating linkages to local and international markets, and advocating for policies that support the entrepreneurship ecosystem.


Partners

Seeds for the Future

2021 - Present

Seeds for the Future: Fostering Socioeconomic Empowerment of Women in Upper Egypt through Digital and Green Solutions Project 

The project aims to enhance the socio-economic empowerment, digital inclusion, and financial inclusion of women. The main goal is to enable women to engage in freelance and remote work opportunities in the digital/technological sector. This is tackled through enhancing their skills, creating an enabling environment, and providing them with relevant networks/opportunities. This contributes to boosting the employability skills of youth and women while contributing to the growth and development of the private sector and the creation of job opportunities. 

This project is funded by the European Union through the Spanish Cooperation in Egypt as part of the Women’s Empowerment Programme “Tamkeen.” Enroot is implementing this project component as part of its 100 Forsa Digital Empowerment Programme. 


Partners

Enroot Impact Catalyst

2023 - Present

Enroot Impact Catalyst is implemented by Enroot as Impact Europe’s national partner in the framework of their regional programme “Impact Together!” funded by the European Union.

The project aims to create a robust ecosystem for impact investment in Upper Egypt through an acceleration program for small and medium enterprises, the creation of an investor network to promote their engagement with Upper Egyptian social entrepreneurs, capacity building programs for the social economy support ecosystem, and awareness-raising activities to highlight the potential of impact investment as a catalyst for driving sustainable economic development.


Partners

Helmak

2023 - Present

Helmak – Promotion of Sustainable Economic and Social Alternatives Based on Tourism in Upper Egypt, with special attention to women and young people 

The project aims to develop the tourism sector by supporting youth and women entrepreneurs in developing innovative social businesses, integrating local products and services in tourism value chains, fostering the inclusion of women in the labor market, building the capacities of service providers to meet international standards, and promoting underserved tourist attractions. 

 

Results 

  • 75 community members trained
  • 17 startups incubated


Partners

Private Sector Promotion for the Agriculture Sector in Upper Egypt

2024 - Present

“Clime Up” Private Sector Promotion for the Agricultural Sector in Upper Egypt 

The project aims to enhance climate resilience and water-smart agriculture in Upper Egypt through private sector promotion and market system development. It focuses on improving  market access and finance of enterprises operating in the agribusiness sector, enhancing the socioeconomic conditions of small-holder farmers in Upper Egypt, promoting market linkages with international companies, and fostering climate resilience of agriculture value chains.


Partners

Enhanced Rural Incomes in Sohag through Market System Development

2020 - 2022

The project aimed to upgrade the loofah value chain in Tahta, Sohag, and empower the local community to utilise and capitalise on surrounding business opportunities. It supported the establishment of new businesses serving the value chain, fostered linkages between support organisations, built the productive capacities of facilities, and overall increased the aggregated value of the cluster. 

 

Results: 

  • 2,700 units/ feddan increase in Land Productivity 
  • 11 new business initiatives established 
  • 43% increase in the aggregated value of the cluster 
  • 7 partnerships established between NGOs 
  • 2 processing facilities received ISO Certifications
  • 80% increase in production capacity of facilities


Partners

Business Opportunity Mapping Studies

The BOMs are knowledge products that provide details of the governorate’s geographical landscape, its demographic and socioeconomic features, urban and key value chain analysis, and the implications of climate change on it. The BOMs utilize a market system development approach that highlights the potential opportunities and challenges in the predominant economic sectors. It informs and directs the design of capacity-building interventions and the creation of start-ups that address local market gaps, needs, and the real demand of the private sector. 

 

View Knowledge Products


More Projects

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Study

Policy Dialogue and Advocacy

Partner
Solidaridad - Reclaim Sustainability
Duration
2024 to 2024
Country
Egypt - Cairo

The main aim of this project is to: 1. Establish the Multi-Stakeholder Platform (MSP) dialogue for cotton, textiles, and soybeans and strengthen national platforms on fair value, decent work, and natural resource management. This is crucial to ensure localized, informed, and evidence-based policy recommendations. 2. Engage relevant stakeholders to be part of the MSP and the policy dialogue, including government, academia, farmer organizations, and private sector players. 3. Conduct dialogue with women farmers, public, private, and grassroots stakeholders, and explore how women may be effectively included in the cotton and soy value chains."

Study

Market Scan of import barriers and processes to Egypt faced by Dutch Companies

Partner
The Embassy of the Kingdom of the Netherlands
Duration
2024 - 2024
Country
Egypt - Cairo

The aim of the project is to compile a market scan that will provide Dutch companies with an overview of processes and main import procedures that they would undergo to export to Egypt. Specifically, the market scan will cover the following: ▪ Overview of the steps to enter the Egyptian market. ▪ How to deal with the customs authority and using the ACID system ▪ Overview of the registration phases on the ACID system to the stage of submitting the required documents for the target products ▪ Identify the potential challenges that might face Dutch companies to obtain import permits through governmental authorities. ▪ Analyze the potential obstacles that Dutch investors may encounter when attempting to establish their investments in Egypt. ▪ Overview of the potential market opportunities/prospects for biofertilizers and biopesticides within the Egyptian context."

Monitoring and Evaluation

Building a Framework for Impact Assessment for the UfM– Union for the Mediterranean

Partner
Union for the Mediterranean (UfM)
Duration
August 2025 - January 2026
Country
International

The primary goal of this initiative is to develop a comprehensive framework for assessing the impact of the UfM. This entails the following: 1. Defining tailored impact parameters and an impact assessment approach suited to the UfM's unique context 2. Identifying relevant evaluation criteria and establishing key performance indicators (KPIs). 3. The framework will also include a structured methodology for data collection, processing, and analysis, complemented by the selection of appropriate Monitoring, Evaluation, and Learning (MEL) digital tools to support its implementation. 4. Finally, a detailed manual will be developed, along with training the UfM staff to ensure they are equipped with the necessary skills to apply the methodology effectively.

Study

Market Scan for Import Barriers and Market Opportunities Covering Biopesticides and Biofertilizers Sectors

Partner
Dutch Embassy
Duration
November 2023 - February 2024
Country
Egypt

The project was undertaken as a consulting service to the Dutch Embassy; It compiled an overview of processes and import, and export procedures meant to facilitate Dutch companies' trade with Egypt. It was completed in 2024.

Study

Youth for Future Roundtables and Policy Dialogue

Partner
ILO
Duration
May 2022- August 2022
Country
Egypt

The project involved organizing roundtable events to develop policy recommendations to strengthen the socioeconomic integration and non-disciminatory access for youth of all nationalities to the labour market as well as fostering social dialogue among relevant actors.

Study

The Opportunities for Women in Agribusiness Project (OWAP)

Partner
Alinea International
Duration
November 2022- February 2023
Country
Egypt

The project focused on summarising and evaluating policies and actions supporting women entrepreneurs and women in business. The project included examining gender policies for women in agribusiness, policies promoting women's financial inclusion, and policies and laws in the agribusiness sector to identify challenges and gaps.

Study

Support for Implementing Cluster-Development Measures to Industrial Zones in Egypt

Partner
Integration Consulting Group and GIZ
Country
Egypt

The project involved supporting the German consulting firm “Integration Consulting Group” in streamlining their administrative and operational processes for the implementation of cluster-development initiatives with the GIZ in Egypt.

Study

Monitoring and Evaluation Activities for the Egyptian German Center (EGC)

Partner
GIZ
Duration
November 2022 – April 2023
Country
Egypt

The monitoring and evaluation study for the Egyptian German Center measured satisfaction levels with the center’s services through data collection on perceptions of the case monitoring and management system as well as measurement of project progress and impact while offering recommendations for improvement of the centre’s services.

Study

Establishing a Monitoring and Evaluation System for the AIP in Egypt

Partner
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Duration
January 2021 - December 2022
Country
Egypt

A project that focused on implementing a monitoring and evaluation system for the Agriculture Innovation Project in Minya and Beni Sueif. Tasks included revising the logical framework, assisting the team in capturing outcomes, and conducting baseline and endline studies. It also involved establishing a project database and dashboard for RBM and M&E processes, resulting in regular monitoring reports.

Study

Market Study of Products and Services with Growth Potential in the Rural Tourism Sector of Sohag

Partner
The Association for Women's Total Advancement and Development (AWTAD)
Duration
December 2022- March 2023
Country
Egypt

The study aimed to identify all relevant local actors operating in the rural tourism value chain from the private sector and the public sector.

Study

Egypt Exports Refusal Analysis

Partner
Land O’ Lakes
Duration
November 2021 - December 2021
Country
Egypt

An export refusals analysis study in the food sector that included aggregated data from multiple sources and analyzed main pressing issues halting Egypt's potential from growing its export markets in the sector on behalf of Land O’ Lakes.

Study

Outreach Model for the Supporting E-government and Innovation in the Public Administration Project (InnoPA)

Partner
GIZ
Duration
April 2023 - January 2024
Country
Egypt

The project aims to improve digital literacy among rural citizens in order to promote e-government in the Hayah Karima target areas. The outreach model outlines the best approach that the Ministry of Communication and Information Technology can use to reach their target groups through internal and external resources.

Study

Baseline Assessment for Cotton/Textile and Horticulture Value Chains in Egypt

Partner
Solidaridad
Duration
January 2023 – August 2023
Country
Egypt

The project was undertaken in the framework of Solidaridad’s Reclaim Sustainability! Program. It involved the completion of baseline assessments with the aim of supporting inclusive sustainable value chains and the fair representation of farmers, workers, and citizens in decision-making for the sustainable use of natural resources, decent work, fair value distribution, and sustainable consumption.

Study

Upper Egypt Needs Assessment:

Partner
Drosos Foundation
Duration
September 2023 – December 2023
Country
Egypt

The project focuses on conducting a comprehensive needs assessment study in Upper Egypt that aims to identify and understand challenges, opportunities, and emerging trends in the needs of youth and women to enable key development organizations to formulate responsiveness.

Project Management

From Waste to Wealth: Cultivating Skills for Circular Entrepreneurship in Upper Egypt

Partner
Advance Consulting
Duration
January 2024 – December 2024
Country
Egypt

The tailor-made training (TMT) project applies a training of trainers (ToT) approach to help address the identified knowledge and skills gaps of MASAAR’s entrepreneurship mentors who are university staff members. The aim is to create a robust, well-equipped, and self-sustaining entity within the University of Sohag that can disseminate knowledge on circular entrepreneurship to farmers, local communities, and young entrepreneurs effectively.

Study

Assessment of Business Development Services providers in the Kurdistan Region of Iraq

Partner
International Labor Organization
Duration
February 2021 - April 2021
Country
Iraq

The project aimed to understand the market landscape of business development service providers in the Kurdistan Region of Iraq (KRI), with a focus on business management, financial literacy, and market access services training. It assessed the organisational capacities of these providers, including their institutional, operational, and financial capabilities to support potential entrepreneurs and existing micro, small, and medium-sized enterprises (MSMEs).

Study

Tanzania Agri-Industrial Park Development

Partner
World Bank
Duration
February 2021 - March 2021
Country
Tanzania

The project aimed to assist the Tanzanian government in establishing effective agri-industrial parks in relevant sectors, with a focus on fostering rural development. It involved designing a model for feasible agri-industrial parks, drawing on international best practices and consultant insights. The model design included the identification of strengths, weaknesses, opportunities, and threats facing the government in implementing the project.

Study

Gender-sensitive study on market trends and needs for an E-one-stop window for six MENA countries

Partner
Centre of Arab Women for Training and Research (CAWTAR)
Duration
September 2021 - March 2022
Country
Morocco, Algeria, Tunisia, Egypt, Jordan, and Lebanon

The project aimed to reduce the gender gap in the entrepreneurship landscape across Algeria, Egypt, Jordan, Lebanon, Morocco, and Tunisia. Focused on the agrifood, textile, and ICT sectors, it market analysis, identifying product solutions for sector challenges, and compiling regulatory frameworks for business startups.The results served the establishment of an online platform informing potential women business owners in the MENA region about exporting regulations.

Innovation & Digital Tools

Enroot’s Innovation arm helps donors maximize development impact through responsible, context-specific technology. We believe that AI and digital tools — when grounded in real user needs and deployed with strong safeguards — deliver measurable gains in quality, efficiency, and results at scale. Our solutions are not generic: they are built for Egypt’s on-the-ground realities, including variable connectivity, diverse literacy levels, and the economic and sector-specific contexts of the communities we serve. Through these tools we support faster, better decisions for beneficiaries, strengthen accountability through real-time performance tracking, and reduce the reporting and operational burden on implementing partners — converting program learning into practical digital services that improve consistency, reliability, and the long-term sustainability of donor-funded interventions.