Our work

Our work

Evidence-based Solutions

Enroot has project management units specialized in research and implementation.

MASAAR

2018 - Present

 

MASAAR is Enroot’s flagship programme in Upper Egypt. It focuses on fostering an entrepreneurial mindset among youth and women, supporting the growth and development of SMEs, building the capacities of the business ecosystem, creating linkages to local and international markets, and advocating for policies that support the entrepreneurship ecosystem.


Partners

100 Forsa

2021 - Present

Seeds for the Future: Fostering Socioeconomic Empowerment of Women in Upper Egypt through Digital and Green Solutions Project 

The project aims to enhance the socio-economic empowerment, digital inclusion, and financial inclusion of women. The main goal is to enable women to engage in freelance and remote work opportunities in the digital/technological sector. This is tackled through enhancing their skills, creating an enabling environment, and providing them with relevant networks/opportunities. This contributes to boosting the employability skills of youth and women while contributing to the growth and development of the private sector and the creation of job opportunities. 

This project is funded by the European Union through the Spanish Cooperation in Egypt as part of the Women’s Empowerment Programme “Tamkeen.” Enroot is implementing this project component as part of its 100 Forsa Digital Empowerment Programme. 


Partners

Enroot Impact Catalyst

2023 - Present

Enroot Impact Catalyst is implemented by Enroot as Impact Europe’s national partner in the framework of their regional programme “Impact Together!” funded by the European Union.

The project aims to create a robust ecosystem for impact investment in Upper Egypt through an acceleration program for small and medium enterprises, the creation of an investor network to promote their engagement with Upper Egyptian social entrepreneurs, capacity building programs for the social economy support ecosystem, and awareness-raising activities to highlight the potential of impact investment as a catalyst for driving sustainable economic development.


Partners

Helmak

2023 - Present

Helmak – Promotion of Sustainable Economic and Social Alternatives Based on Tourism in Upper Egypt, with special attention to women and young people 

The project aims to develop the tourism sector by supporting youth and women entrepreneurs in developing innovative social businesses, integrating local products and services in tourism value chains, fostering the inclusion of women in the labor market, building the capacities of service providers to meet international standards, and promoting underserved tourist attractions. 

 

Results 

  • 75 community members trained
  • 17 startups incubated


Partners

Private Sector Promotion for the Agriculture Sector in Upper Egypt

2024 - Present

“Clime Up” Private Sector Promotion for the Agricultural Sector in Upper Egypt 

The project aims to enhance climate resilience and water-smart agriculture in Upper Egypt through private sector promotion and market system development. It focuses on improving  market access and finance of enterprises operating in the agribusiness sector, enhancing the socioeconomic conditions of small-holder farmers in Upper Egypt, promoting market linkages with international companies, and fostering climate resilience of agriculture value chains.


Partners

Enhanced Rural Incomes in Sohag through Market System Development

2020 - 2022

The project aimed to upgrade the loofah value chain in Tahta, Sohag, and empower the local community to utilise and capitalise on surrounding business opportunities. It supported the establishment of new businesses serving the value chain, fostered linkages between support organisations, built the productive capacities of facilities, and overall increased the aggregated value of the cluster. 

 

Results: 

  • 2,700 units/ feddan increase in Land Productivity 
  • 11 new business initiatives established 
  • 43% increase in the aggregated value of the cluster 
  • 7 partnerships established between NGOs 
  • 2 processing facilities received ISO Certifications
  • 80% increase in production capacity of facilities


Partners

Business Opportunity Mapping Studies

The BOMs are knowledge products that provide details of the governorate’s geographical landscape, its demographic and socioeconomic features, urban and key value chain analysis, and the implications of climate change on it. The BOMs utilize a market system development approach that highlights the potential opportunities and challenges in the predominant economic sectors. It informs and directs the design of capacity-building interventions and the creation of start-ups that address local market gaps, needs, and the real demand of the private sector. 

 

View Knowledge Products


More Projects

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Study

Agricultural Value Chains Prioritization and Analysis - Agriculture Innovation Project (AIP):

Partner
GIZ
Duration
June- August 2020
Country
Egypt

A study that aimed to identify innovation areas for three crops in Upper Egypt in order to effectively promote them, as part of the AIP project. Divided into two phases, the first focused on medicinal and aromatic plants (MAPs), garlic, and other crops in Beni Suef and Minya. The second utilised a market system development approach for value chain analysis, identifying constraints, opportunities, capacities, and risks related to market actors. Key interventions focused on strengthening farmer organisations, boosting productivity through innovation, and establishing marketing linkages of potential public-private partnership opportunities.

Study

Integrated Market System Assessment on Refugee and Host Community Livelihoods in Egypt

Partner
International Labor Organization (ILO)
Duration
October 2020 - June 2021
Country
Egypt

A project that aimed to understand the livelihoods of refugees, including economic and enterprise development opportunities, to identify intervention chances. Immediate, medium- and long-term recommendations for sustainable enterprise promotion among refugees and host community members in Greater Cairo, Alexandria, and Damietta were developed. These locations served as the base for creating strategies, concrete outcomes, and program interventions in the realm of building sustainable enterprises among refugees. The project included a socio-economic assessment, a longlisting of refugees' inclusive sectors, conducting sector scoring and selection, and a value chain analysis.

Study

Update of Rapid Value Chain Assessment of Handmade Carpet Sector in Giza

Partner
Plan International
Duration
April 2021- June 2021
Country
Egypt

The project focused on assessing the handmade carpet sector in Giza and Behaira with a focus on women's engagement in various value chain activities.

Study

Baseline Studies of Value Chains, Gender, and Financing for the “Digitizing the Vegetable Value Chain for Job Creation in Upper Egypt Project - (DVC)”

Partner
GIZ
Duration
January 2024 - July 2024
Country
Egypt-Luxor

The project involved supporting the GIZ in conducting value chain analyses, in-depth needs assessments for stakeholder and farmer organizations, and a labour market assessment to support the sustainable development and growth of the agricultural sector in Luxor.

Study

Support for Implementing Cluster-Development Measures to Industrial Zones in Egypt

Partner
Integration Consulting Group and GIZ
Country
Egypt

The project involved supporting the German consulting firm “Integration Consulting Group” in streamlining their administrative and operational processes for the implementation of cluster-development initiatives with the GIZ in Egypt.

Study

Egypt Exports Refusal Analysis

Partner
Land O’ Lakes
Duration
November 2021 - December 2021
Country
Egypt

An export refusals analysis study in the food sector that included aggregated data from multiple sources and analyzed main pressing issues halting Egypt's potential from growing its export markets in the sector on behalf of Land O’ Lakes.

Study

Community Needs Scoping Study for 10 Governorates in Egypt

Partner
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Duration
September 2021 - February 2022
Country
Egypt

Focusing on central villages in Giza, Alexandria, Fayoum, Dakahlia, Assiut, Sohag, Qena, Aswan, the Red Sea, and Port Said, the project involved assessing the outreach channels of the service providers associated with the Ministry of Social Solidarity’s Hayah Kareema initiative. The study included a mapping of stakeholders and identified economic opportunities in the local communities of the target governorates.

Study

Market Scan for Import Barriers and Market Opportunities Covering Biopesticides and Biofertilizers Sectors

Partner
Dutch Embassy
Duration
November 2023 - February 2024
Country
Egypt

The project was undertaken as a consulting service to the Dutch Embassy; It compiled an overview of processes and import, and export procedures meant to facilitate Dutch companies' trade with Egypt. It will continue in 2024.

Study

Outreach Model for the Supporting E-government and Innovation in the Public Administration Project (InnoPA)

Partner
GIZ
Duration
April 2023 - January 2024
Country
Egypt

The project aims to improve digital literacy among rural citizens in order to promote e-government in the Hayah Karima target areas. The outreach model outlines the best approach that the Ministry of Communication and Information Technology can use to reach their target groups through internal and external resources.

Study

Baseline Assessment for Cotton/Textile and Horticulture Value Chains in Egypt

Partner
Solidaridad
Duration
January 2023 – August 2023
Country
Egypt

The project was undertaken in the framework of Solidaridad’s Reclaim Sustainability! Program. It involved the completion of baseline assessments with the aim of supporting inclusive sustainable value chains and the fair representation of farmers, workers, and citizens in decision-making for the sustainable use of natural resources, decent work, fair value distribution, and sustainable consumption.

Study

Upper Egypt Needs Assessment:

Partner
Drosos Foundation
Duration
September 2023 – December 2023
Country
Egypt

The project focuses on conducting a comprehensive needs assessment study in Upper Egypt that aims to identify and understand challenges, opportunities, and emerging trends in the needs of youth and women to enable key development organisations to formulate responsiveness.

Project Management

From Waste to Wealth: Cultivating Skills for Circular Entrepreneurship in Upper Egypt

Partner
Advance Consulting
Duration
January 2024 – December 2024
Country
Egypt

The tailor-made training (TMT) project applies a training of trainers (ToT) approach to help address the identified knowledge and skills gaps of MASAAR’s entrepreneurship mentors who are university staff members. The aim is to create a robust, well-equipped, and self-sustaining entity within the University of Sohag that can disseminate knowledge on circular entrepreneurship to farmers, local communities, and young entrepreneurs effectively.

Study

Gender-sensitive study on market trends and needs for an E-one-stop window for six MENA countries

Partner
Centre of Arab Women for Training and Research (CAWTAR)
Duration
September 2021 - March 2022
Country
Morocco, Algeria, Tunisia, Egypt, Jordan, and Lebanon

The project aimed to reduce the gender gap in the entrepreneurship landscape across Algeria, Egypt, Jordan, Lebanon, Morocco, and Tunisia. Focused on the agrifood, textile, and ICT sectors, it market analysis, identifying product solutions for sector challenges, and compiling regulatory frameworks for business startups.The results served the establishment of an online platform informing potential women business owners in the MENA region about exporting regulations.

Enroot's Digital Solutions

The AI Virtual Mentor and E-Commerce Platform are tailored solutions  for entrepreneurs in Upper Egypt. The AI Virtual Mentor features a learning platform that covers the essentials of starting a business and a chatbot that supports entrepreneurs in identifying local business opportunities, developing ideas, and creating structured business models. The E-Commerce Platform enables Upper Egyptian startups to sell their products online, offering a seamless solution for digital growth and success.