Our work

The aim of this project is to prepare the groundwork for future EBRD investment projects to be “Gender Additional”, meaning that they meaningfully contribute to enhancing women’s economic participation in the tourism sector. This includes increasing access to employment and entrepreneurship opportunities for women, as well as encouraging the tourism industry to better consider women as a distinct consumer segment. To this end, Enroot’s role could be articulated as follows: - Provide an overview of gender gaps in the tourism sector across Egypt, Morocco, and Türkiye, focusing on three key groups of women: (i) salaried workers, (ii) entrepreneurs, and (iii) tourists (e.g., solo travelers, women-led households), and identify the key barriers hindering their economic participation. - Identify opportunities for women in the sector, particularly those linked to the development of green and sustainability-related skills. - Define a shortlist of high-impact, feasible initiatives that can be integrated into future EBRD investment projects under the iCOAST programme. - Assess the willingness and capacity of private sector stakeholders to engage on gender and inclusion topics in the context of project implementation. - Provide practical guidance on how selected gender-responsive initiatives could be incorporated into projects, including through the use of concessional finance and technical assistance as tools to support behavioral and systemic change.

The "Innovating for a Greener Tomorrow" Green Hackathon is an initiative designed to empower entrepreneurs in the Delta region to tackle pressing environmental challenges. The project is implemented by the National Solid Waste Management Program (NSWMP) /EU GREEN in collaboration with the Ministry of Environment and organized by Enroot. The project is focused on two key governorates, namely 1) Kafr Elsheikh and 2) Gharbia, while being implemented in Kafr El Sheikh. This three-day event brought together 40 entrepreneurs from the Delta governorates, each presented creative solutions to environmental challenges, particularly in the solid waste management field. Participants received specialized training designed to support them develop their entrepreneurial ideas into innovative solutions, which was presented to a panel of experts. The top three projects received financial prizes to support the development of their businesses.

This project aims to support the integration of refugee entrepreneurs into Egypt’s entrepreneurship ecosystem by providing financial and non-financial services to 20 refugee-led startups under the MASAR Egaby III (Positive Path) project. This includes tailored business development support, financial assistance, mentorship, and market linkages to enhance business growth, sustainability, and economic resilience. The incubator will play a critical role in equipping refugee entrepreneurs with the necessary resources to scale their businesses and actively participate in the local economy.

The project aimed to raise the entrepreneurial awareness of youth on local business opportunities that they can harness to their benefit within their local communities. It also aimed to understand the motives and drivers of youth, in order to develop the relevant communication and implementation tools that resonate with their characteristics and local community dynamics.

A research project focused on identifying five early-stage businesses’ strengths and challenges to support them in setting their priority areas for the upcoming capacity-building stage of one of their programs.

The project focused on summarising and evaluating policies and actions supporting women entrepreneurs and women in business. The project included examining gender policies for women in agribusiness, policies promoting women's financial inclusion, and policies and laws in the agribusiness sector to identify challenges and gaps.

A project that aimed to understand the livelihoods of refugees, including economic and enterprise development opportunities, to identify intervention chances. Immediate, medium- and long-term recommendations for sustainable enterprise promotion among refugees and host community members in Greater Cairo, Alexandria, and Damietta were developed. These locations served as the base for creating strategies, concrete outcomes, and program interventions in the realm of building sustainable enterprises among refugees. The project included a socio-economic assessment, a longlisting of refugees' inclusive sectors, conducting sector scoring and selection, and a value chain analysis.

The project was implemented in the framework of the German Corporation for International Cooperation’s Agricultural Innovation Project (AIP). It aimed to support the entrepreneurial environment and its leaders in the agribusiness sector in Beni Suef by delivering entrepreneurship awareness-raising trainings, bootcamps, an incubation cycle, and a capacity-building program for young agribusiness entrepreneurs, fresh graduates, and rural community members.

Enroot supported Orange Corners in preparing for the mapping the entrepreneurship ecosystem in the southern governorates of Upper Egypt with focus on the agriculture, waste-management, and food sectors.

The tailor-made training (TMT) project applies a training of trainers (ToT) approach to help address the identified knowledge and skills gaps of MASAAR’s entrepreneurship mentors who are university staff members. The aim is to create a robust, well-equipped, and self-sustaining entity within the University of Sohag that can disseminate knowledge on circular entrepreneurship to farmers, local communities, and young entrepreneurs effectively.

The project aimed to enhance the entrepreneurial skills of female entrepreneurs in start-ups and early-stage companies, providing access to capacity building and business development services, and facilitating linkages to investors and other finance opportunities. This initiative promoted gender equality in the private sector and facilitated their increased participation in the private sector.

The project aimed to revise and update the ITC-ILO toolkit on innovative Business Development Services (BDS), networking, and SME integration into value chains, as well as pricing and marketing of BDS. Activities included conducting an assessment of the institutional and capacity development needs of potential BDS providers in targeted areas of Sudan and customising the fully developed toolkit to fit the Sudanese context. Additionally, it facilitated a training of trainers (ToT) session on the developed toolkit in Sudan.

The project aimed to understand the market landscape of business development service providers in the Kurdistan Region of Iraq (KRI), with a focus on business management, financial literacy, and market access services training. It assessed the organisational capacities of these providers, including their institutional, operational, and financial capabilities to support potential entrepreneurs and existing micro, small, and medium-sized enterprises (MSMEs).

The project aimed to reduce the gender gap in the entrepreneurship landscape across Algeria, Egypt, Jordan, Lebanon, Morocco, and Tunisia. Focused on the agrifood, textile, and ICT sectors, it market analysis, identifying product solutions for sector challenges, and compiling regulatory frameworks for business startups.The results served the establishment of an online platform informing potential women business owners in the MENA region about exporting regulations.