Our work

Our work

Evidence-based Solutions

Enroot has project management units specialized in research and implementation.

MASAAR

2018 - 2024

 

MASAAR is Enroot’s flagship programme in Upper Egypt. It focuses on fostering an entrepreneurial mindset among youth and women, supporting the growth and development of SMEs, building the capacities of the business ecosystem, creating linkages to local and international markets, and advocating for policies that support the entrepreneurship ecosystem.

Partners

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100 Forsa

2021 - Present

Seeds for the Future: Fostering Socioeconomic Empowerment of Women in Upper Egypt through Digital and Green Solutions Project 

The project aims to enhance the socio-economic empowerment, digital inclusion, and financial inclusion of women. The main goal is to enable women to engage in freelance and remote work opportunities in the digital/technological sector. This is tackled through enhancing their skills, creating an enabling environment, and providing them with relevant networks/opportunities. This contributes to boosting the employability skills of youth and women while contributing to the growth and development of the private sector and the creation of job opportunities. 

This project is funded by the European Union through the Spanish Cooperation in Egypt as part of the Women’s Empowerment Programme “Tamkeen.” Enroot is implementing this project component as part of its 100 Forsa Digital Empowerment Programme. 

Partners

Enroot Impact Catalyst

2023 - Present

Enroot Impact Catalyst is implemented by Enroot as Impact Europe’s national partner in the framework of their regional programme “Impact Together!” funded by the European Union.

The project aims to create a robust ecosystem for impact investment in Upper Egypt through an acceleration program for small and medium enterprises, the creation of an investor network to promote their engagement with Upper Egyptian social entrepreneurs, capacity building programs for the social economy support ecosystem, and awareness-raising activities to highlight the potential of impact investment as a catalyst for driving sustainable economic development.

Partners

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Helmak

2023 - Present

Helmak – Promotion of Sustainable Economic and Social Alternatives Based on Tourism in Upper Egypt, with special attention to women and young people 

The project aims to develop the tourism sector by supporting youth and women entrepreneurs in developing innovative social businesses, integrating local products and services in tourism value chains, fostering the inclusion of women in the labor market, building the capacities of service providers to meet international standards, and promoting underserved tourist attractions. 

 

Results 

  • 75 community members trained
  • 17 startups incubated

Partners

Private Sector Promotion for the Agriculture Sector in Upper Egypt

2024 - Present

“Clime Up” Private Sector Promotion for the Agricultural Sector in Upper Egypt 

The project aims to enhance climate resilience and water-smart agriculture in Upper Egypt through private sector promotion and market system development. It focuses on improving  market access and finance of enterprises operating in the agribusiness sector, enhancing the socioeconomic conditions of small-holder farmers in Upper Egypt, promoting market linkages with international companies, and fostering climate resilience of agriculture value chains.

Partners

Enhanced Rural Incomes in Sohag through Market System Development

2020 - 2022

The project aimed to upgrade the loofah value chain in Tahta, Sohag, and empower the local community to utilise and capitalise on surrounding business opportunities. It supported the establishment of new businesses serving the value chain, fostered linkages between support organisations, built the productive capacities of facilities, and overall increased the aggregated value of the cluster. 

 

Results: 

  • 2,700 units/ feddan increase in Land Productivity 
  • 11 new business initiatives established 
  • 43% increase in the aggregated value of the cluster 
  • 7 partnerships established between NGOs 
  • 2 processing facilities received ISO Certifications
  • 80% increase in production capacity of facilities

Partners

Business Opportunity Mapping Studies

The BOMs are knowledge products that provide details of the governorate’s geographical landscape, its demographic and socioeconomic features, urban and key value chain analysis, and the implications of climate change on it. The BOMs utilize a market system development approach that highlights the potential opportunities and challenges in the predominant economic sectors. It informs and directs the design of capacity-building interventions and the creation of start-ups that address local market gaps, needs, and the real demand of the private sector. 

 

View Knowledge Products

More Projects

Project Management

Stakeholders’ Engagement to Promote access to decent work for refugees, migrants, and Egyptians’ employability in Egypt

Partner
Youth for the Future – ILO
Duration
January 2025 - October 2025
Country
Egypt - Cairo

The project involved organizing a series of stakeholder engagement activities aimed at promoting access to decent work for refugees, migrants, and Egyptian youth. The primary objectives are to: • Facilitate discussions around the employability of refugees, migrants, and Egyptian youth in Egypt. • Explore the economic impact of integrating refugees and migrants into the Egyptian labor market, highlighting both opportunities and challenges. • Develop actionable strategies that encourage employers to hire refugees and migrants within the Egyptian legal framework.

Project Management

Entrepreneurship Incubation Program under the "Masar Eygaby III" Project

Partner
Save the Children
Duration
July 2025 - December 2025
Country
Egypt - Cairo

This project aims to support the integration of refugee entrepreneurs into Egypt’s entrepreneurship ecosystem by providing financial and non-financial services to 20 refugee-led startups under the MASAR Egaby III (Positive Path) project. This includes tailored business development support, financial assistance, mentorship, and market linkages to enhance business growth, sustainability, and economic resilience. The incubator will play a critical role in equipping refugee entrepreneurs with the necessary resources to scale their businesses and actively participate in the local economy.

Study

Monitoring and Evaluation Activities for the Egyptian German Center (EGC)

Partner
GIZ
Duration
November 2022 – April 2023
Country
Egypt

The monitoring and evaluation study for the Egyptian German Center measured satisfaction levels with the center’s services through data collection on perceptions of the case monitoring and management system as well as measurement of project progress and impact while offering recommendations for improvement of the centre’s ’s services.

Project Management

Job Search Club

Partner
ILO (Prospects)
Duration
2020 - March 2023
Country
Egypt

The project aimed to empower and assist job seekers from the refugee and host community, to find sustainable decent work opportunities. It involves daily club meetings for a period of 10 days where an ILO-trained facilitator provides club members with career guidance, counselling, and job search tools enabling them to find decent work.

Study

Tanzania Agri-Industrial Park Development

Partner
World Bank
Duration
February 2021 - March 2021
Country
Tanzania

The project aimed to assist the Tanzanian government in establishing effective agri-industrial parks in relevant sectors, with a focus on fostering rural development. It involved designing a model for feasible agri-industrial parks, drawing on international best practices and consultant insights. The model design included the identification of strengths, weaknesses, opportunities, and threats facing the government in implementing the project.

Knowledge Products

Enroot's Digital Solutions

The AI Virtual Mentor and E-Commerce Platform are tailored solutions  for entrepreneurs in Upper Egypt. The AI Virtual Mentor features a learning platform that covers the essentials of starting a business and a chatbot that supports entrepreneurs in identifying local business opportunities, developing ideas, and creating structured business models. The E-Commerce Platform enables Upper Egyptian startups to sell their products online, offering a seamless solution for digital growth and success.

E-Commerce Platform
AI Virtual Mentor