Our work

Implementation Projects

We manage and deliver programs that strengthen entrepreneurship, youth employment, gender equality, financial inclusion, policy advocacy, market systems, and private sector engagement — especially for youth and women — across MENA and Africa. To date, Enroot has implemented 10+ projects empowering communities with untapped potential

EUSEEDS

2025- 2028

The EUSEEDS project (Enable, Upgrade and Spread Employability, Entrepreneurship, and Digital Skills of Eastern Mediterranean Youth through Dedicated University Centers) is co-funded by the European Union under the Interreg NEXT MED program.

This ambitious project, led by AUF in Lebanon, aims to enhance the employability, entrepreneurial mindset, and digital competencies of young people in the Eastern Mediterranean. It plans to create or strengthen 20 university centres in five Eastern Mediterranean countries : Egypt, Cyprus, Jordan, Lebanon, and Palestine. These centres, equipped and trained by the project consortium, will sustainably provide training and services to students, as well as digital literacy training for vulnerable populations.

The goal is to prepare Mediterranean youth to face labor market challenges and to contribute actively to the region’s economic and social development.

Partners

MASAAR

2018 - 2024

MASAAR is Enroot’s flagship programme in Upper Egypt. It focuses on fostering an entrepreneurial mindset among youth and women, supporting the growth and development of SMEs, building the capacities of the business ecosystem, creating linkages to local and international markets, and advocating for policies that support the entrepreneurship ecosystem.

Partners

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Seeds for the Future

2021 - Present

Seeds for the Future: Fostering Socioeconomic Empowerment of Women in Upper Egypt through Digital and Green Solutions Project

The project aims to enhance the socio-economic empowerment, digital inclusion, and financial inclusion of women. The main goal is to enable women to engage in freelance and remote work opportunities in the digital/technological sector. This is tackled through enhancing their skills, creating an enabling environment, and providing them with relevant networks/opportunities. This contributes to boosting the employability skills of youth and women while contributing to the growth and development of the private sector and the creation of job opportunities.

This project is funded by the European Union through the Spanish Cooperation in Egypt as part of the Women’s Empowerment Programme “Tamkeen.” Enroot is implementing this project component as part of its 100 Forsa Digital Empowerment Programme.

Partners

Enroot Impact Catalyst

2023 - Present

Enroot Impact Catalyst is implemented by Enroot as Impact Europe’s national partner in the framework of their regional programme “Impact Together!” funded by the European Union.

The project aims to create a robust ecosystem for impact investment in Upper Egypt through an acceleration program for small and medium enterprises, the creation of an investor network to promote their engagement with Upper Egyptian social entrepreneurs, capacity building programs for the social economy support ecosystem, and awareness-raising activities to highlight the potential of impact investment as a catalyst for driving sustainable economic development.

Partners

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Helmak

2023 - Present

Helmak – Promotion of Sustainable Economic and Social Alternatives Based on Tourism in Upper Egypt, with special attention to women and young people

The project aims to develop the tourism sector by supporting youth and women entrepreneurs in developing innovative social businesses, integrating local products and services in tourism value chains, fostering the inclusion of women in the labor market, building the capacities of service providers to meet international standards, and promoting underserved tourist attractions.

Results

75 community members trained
17 startups incubated

Partners

Private Sector Promotion for the Agriculture Sector in Upper Egypt

2024 - Present

“Clime Up” Private Sector Promotion for the Agricultural Sector in Upper Egypt

The project aims to enhance climate resilience and water-smart agriculture in Upper Egypt through private sector promotion and market system development. It focuses on improving market access and finance of enterprises operating in the agribusiness sector, enhancing the socioeconomic conditions of small-holder farmers in Upper Egypt, promoting market linkages with international companies, and fostering climate resilience of agriculture value chains.

Partners

Enhanced Rural Incomes in Sohag through Market System Development

2020 - 2022

The project aimed to upgrade the loofah value chain in Tahta, Sohag, and empower the local community to utilise and capitalise on surrounding business opportunities. It supported the establishment of new businesses serving the value chain, fostered linkages between support organisations, built the productive capacities of facilities, and overall increased the aggregated value of the cluster.

Results:

2,700 units/ feddan increase in Land Productivity
11 new business initiatives established
43% increase in the aggregated value of the cluster
7 partnerships established between NGOs
2 processing facilities received ISO Certifications
80% increase in production capacity of facilities

Partners

Business Opportunity Mapping Studies

The BOMs are knowledge products that provide details of the governorate’s geographical landscape, its demographic and socioeconomic features, urban and key value chain analysis, and the implications of climate change on it. The BOMs utilize a market system development approach that highlights the potential opportunities and challenges in the predominant economic sectors. It informs and directs the design of capacity-building interventions and the creation of start-ups that address local market gaps, needs, and the real demand of the private sector.

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More Projects

Scope

Impact Theme

Region

Sector

Target Group

Monitoring and Evaluation

Building a Framework for Impact Assessment for the UfM– Union for the Mediterranean

Partner: Union for the Mediterranean (UfM)
Duration: August 2025 - January 2026
Country: International

The primary goal of this initiative is to develop a comprehensive framework for assessing the impact of the UfM. This entails the following: 1. Defining tailored impact parameters and an impact assessment approach suited to the UfM's unique context 2. Identifying relevant evaluation criteria and establishing key performance indicators (KPIs). 3. The framework will also include a structured methodology for data collection, processing, and analysis, complemented by the selection of appropriate Monitoring, Evaluation, and Learning (MEL) digital tools to support its implementation. 4. Finally, a detailed manual will be developed, along with training the UfM staff to ensure they are equipped with the necessary skills to apply the methodology effectively.

Study

InnoPA Operational guideline for Ta'heel platform

Partner: GIZ
Duration: August 2024 - March 2025
Country: Egypt - Cairo

The goal of this study is to develop a comprehensive operational guideline for Ta'heel platform to serve as the cornerstone for the platform's operation. The guideline will outline clear procedures and seamless coordination between the involved ministries in the platform (Ministries of Social Solidarity, Communication and Information Technology, and the Ministry of Labor). Considering the above, the specific objectives of the proposed assignment are as follows: o Provide an overview of the procedures and processes utilized by the Ta’heel platform staff. o Identify the key stakeholders from both the private and public sectors. o Develop the necessary job descriptions for Personnel working in the Ta’heel platform.

Study

Outreach Model for the Supporting E-government and Innovation in the Public Administration Project (InnoPA)

Partner: GIZ
Duration: April 2023 - January 2024
Country: Egypt

The project aims to improve digital literacy among rural citizens in order to promote e-government in the Hayah Karima target areas. The outreach model outlines the best approach that the Ministry of Communication and Information Technology can use to reach their target groups through internal and external resources.

Innovation & Digital Tools

Enroot’s Innovation arm helps donors maximize development impact through responsible, context-specific technology. We believe that AI and digital tools — when grounded in real user needs and deployed with strong safeguards — deliver measurable gains in quality, efficiency, and results at scale. Our solutions are not generic: they are built for Egypt’s on-the-ground realities, including variable connectivity, diverse literacy levels, and the economic and sector-specific contexts of the communities we serve. Through these tools we support faster, better decisions for beneficiaries, strengthen accountability through real-time performance tracking, and reduce the reporting and operational burden on implementing partners — converting program learning into practical digital services that improve consistency, reliability, and the long-term sustainability of donor-funded interventions.

E-Commerce Platform

AI Virtual Mentor